Toca Boca launched its first-ever CP collection at Target locations across the US in July 2017. The partnership comes as Toca continues to expand its consumer products efforts. The Silly Burger sweatshirt, for example, features flip sequins that can be arranged to show the character smiling or frowning. Available online and in stores starting today, the collection includes jersey tops, sweatshirts, dresses, tracksuits, sneakers, socks and soft toy bags shaped like Toca Life characters. Inspired by the Toca Life app, the Toca Life x H&M collection features “interactive” textures like reversible sequins, foil prints and 3D applications. The Toca Life x H&M collection is available in H&M stores and online now.Children’s mobile developer Toca Boca is teaming up with retailer H&M for the first time to launch a capsule collection of children’s clothing, shoes and accessories available in sizes two to 10. The new line also includes shoes and accessories, like sneakers, socks and soft toy bags featuring Toca Life characters. The pieces feature interactive elements, like foil prints, 3D applications and reversible sequins. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” says Sebastien Roux, Toca Boca’s Art Director.ĭesigned by the H&M kids in-house team, the collection includes jersey tops, sweatshirts, dresses and tracksuits made with 100 percent sustainably-sourced cotton. “The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Within the Toca Life world kids can express themselves and that’s exactly what they are able to do with this new clothing collab. This new line isn’t just inspired by the look of the games, but also the meaning behind them. It’s hard not to fall in love with the characters and designs of Toca Life’s collection of open-ended games.
The colorful, creative world of Toca Boca is springing to life a brand new H&M kids collection featuring clothes and accessories your imaginative tykes will love.
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